Wednesday, July 5, 2006

Portable MP3 Player Ownership Reaches New High

From: Ipsos News Alerts <>
Date: Jun 29, 2006 8:00 AM

Portable MP3 Player Ownership Reaches New High

One In Five Americans Aged 12 And Older Owns A Portable MP3 Player: Ipsos Research

Interest In Additional Multimedia Content For Portable MP3 Players Fueled By Teens And Young Adults, Reveals Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior

New York, NY, June 29, 2006 - A new study by global market research firm Ipsos indicates that as many as one in five Americans over the age of 12 now own portable MP3 Players and one in 20 own more than one. And interest in viewing music videos, photos, TV shows and even full-length movies from these devices is especially strong among younger consumers who have experience downloading music.

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