Saturday, February 23, 2008

Medio Systems Launches On-Device Portal | MediaPost

Friday, Feb 8, 2008 8:30 AM ET
MEDIO SYSTEMS, A PROVIDER OF mobile search and advertising solutions, is launching the Medio On-Device Portal (ODP), the first consumer "search-and-discover" experience embedded on the handset and created specifically for mass-market mobile phone users. The Medio ODP gives mobile users one-click access to mobile content including real-time news, sport scores, weather, flight status and local directory information. With an open-platform architecture, the Medio ODP also enables operators to customize their portals with the content and services to quickly respond to the need of subscribers. The Medio ODP is available now on T-Mobile USA's t-zones, and is pre-loaded on the Nokia 6263 and Motorola RAZR II phones, with additional devices expected to follow in Q1 2008.

Medio's On-Device Portal makes it easier for consumers to search and browse for information on-the-go and to customize their mobile devices. With an intuitive graphical user interface and a single, universal search box at the top, mobile users can now find, preview and purchase downloadable content including wallpapers and ringtones. They can also search for real-time information on-the-go, such as weather, news, sports scores and local directory listings. One-click access, ringtone previews, a popularity-based predictive dictionary and educational tutorial make mobile portals easier to use than ever before.

--Tanya Irwin

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