Tuesday, January 15, 2008

[Stats: Internet Ads] Internet Advertising to Continue Double Digit Growth | KenRadio

Total U.S. measured advertising spending is projected to increase 4.2% in 2008 and measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half, according to a new study by TNS Media Intelligence. 2008 is shaping up as a year of contrasts, aside from the continued double digit growth rate of Internet display advertising, spending gains will be driven predominately by the powerful combination of Summer Olympics and record-setting levels of political advertising. Offsetting this by, a weakened economy will have a dampening effect on the broader, core advertising market.

IQ Report

Internet display advertising is forecast to continue growing at double-digit rates in 2008 with Spot TV, Spanish Language Media, Outdoor and Cable Network TV also exceeding the overall market average. Consumer Magazines and Network TV are projected to post small gains versus 2007, while Business-To-Business Magazines and Newspapers are expected to experience outright declines in ad spending.

IQ Report

The Internet will continue to gain share, principally at the expense of newspapers. Tracking share of spending on a rolling two-year basis, in order to control for the biennial fluctuations associated with the Olympics and elections – events that disproportionately benefit television media. Projections for the 2007-08 cycle indicate television and magazines will maintain their shares, while the Internet will move past radio.

IQ Report

Advertising Statics
$61 bln will be spent on interactive marketing by 2012
12% of ad money to be spent online in the US in 2010
33% of European advertisers to have social networking presence
80% of TiVo owners and 82% of other DVR owners likely to skip commercials
Ad engagement for online shows is 25% higher than TV shows
Click fraud reached 16.2% in Q3 2007
Global ad spending on social networks to top $4 bln in 2011
Mobile ads to generate $1.2 bln in Japan in 2012
Online ad spending to grow 29% in 2008
Online video ads to generate $1.3 bln in 2007
Russian online ads generated $151 mln in the first half of 2007
UK Internet ad spending to grow 30.8% in 2008
US interactive marketing spending to reach $61 bln by 2012

by KenRadio - IQ Reports

Jan 2008

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