Wednesday, November 7, 2007

Mobile Users Looking for Better Internet Access

44.7% of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision. 26% of mobile phone service subscribers currently opt for an Internet access plan, according to a study conducted by The Kelsey Group. The combination of unlimited data plans and next-generation Internet-enabled mobile devices suggests mobile Web access will grow to become ubiquitous mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that point to a breakthrough year ahead for mobile ad adoption. Since March 2007, 9.8% of respondents used their mobile phones to conduct Internet searches for products and services in their local area. During the same period, 10.7% downloaded or looked at maps, while 10.9% indicated they had downloaded search or mapping applications for use on the Internet to supplement those that came with their mobile phones. U.S. mobile search advertising revenues to grow from US$33.2 million in 2007 to US$1.4 billion in 2012, representing a compound annual growth rate of 112%.

IQ Report

India's mobile advertising is catching on like wild fire, the new trend is gaining speed to the point that it has industry professionals talking that it could very easily soon surpass online advertising. Online advertising in India is expected to peak by the end of 2009, when mobile ads are supposedly going to skyrocket. It is thought that customized, targeted advertisements will be what boost the growth of mobile ads. Currently online advertising claims about $75 million which is 1.8% of the country's ad spend. It is projected to grow by 3.1% in the 2008-2009 fiscal year, and another 7.1% in 2010-2011. Mobile only claims about $1.5 million, yet the country continues to add about 7.5 million mobiles a month. Online users in India measure at 35-40 million, while mobile users total 208 million, the report continued.

IQ Reports by Ken Radio

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