Social Network Marketing, the Sky is the Limit

(http://kenradio.com/index.php?option=com_content&task=view&id=767&Itemid=35)

 

Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2007 marketers will spend $900 million on advertising and marketing on social network sites in the US, mostly to create profile pages and sponsored promotions. Online social networking have become a cultural phenomenon over the past several year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless. MySpace, still the largest player by far, is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million and both should continue to see healthy revenue increases. Combined, the two account for 72% of US social network ad spending in 2007 and 75% in 2008. Name Description/Focus User count Registration 43 Things Tagging 1,007,433 Open Advogato Free Software and Open Source developers 11,000 Open aSmallWorld European jet set and social elite 150,000 Invite-only BlackPlanet.com African-Americans 16,000,000 Open Bebo Schools and colleges 31,000,000 Open Blue Dot Link sharing 80,000 Open Broadcaster.com Video sharing and webcam chat 26,000,000 Open Blurty Blogs, based on LiveJournal 947,169 Open Bolt General (music and video) 4,000,000 Open CarDomain Car enthusiasts 1,600,000 Open Care2 Green living and activism 7,151,375 Open Classmates.com School, college, work and the military 40,000,000 Open Consumating Consumeetings 21,000 Open Couchsurfing Couchsurfing 192,000 Open Cyworld Young South Koreans 15,000,000 Open Dandelife Collective narratives or "shared biographies" Unknown Open DeadJournal Dark blogs, based on LiveJournal 490,310 By invite or payment (OpenID) Dodgeball.com Mobile location-based service, owned by Google Unknown Open DontStayIn Clubbing (primarily UK) 235,000+ Open Doostang Careers 53,000 Invite-only Ecademy Business 100,000 Open eSPIN Teen Dating 3,800,000 Open Facebook College/High School students 21,000,000 Open Faceparty British teens and 20-somethings 5,900,000 Open Flirtomatic Flirting/Dating 265,000 Open to people 18 and older. Flickr Photo sharing 4,000,000 Open (Yahoo! login) Fotki Photo sharing 1,000,000 Open Franchise Circle Franchisors, Franchisees, Industry Suppliers, Area Developers, Industry Trade Groups 1,000 Open Friends Reunited School, college, work, sport and streets 12,000,000 Open Friendster General 29,100,000 Open Frühstückstreff General 11,600 Open FUPEI General (Photo, Video, Music, Games, Event, and Chat Room) 53,000 Open Gaia Online Anime and Games 7,000,000 Open Geni.com Families, genealogy 100,000 Open GoPets Virtual pets 400,000 Open Graduates.com School, college, and work 650,000 Open Grono.net Poland 830,000 Invite-only Hi5 General Unknown Open Hyves General Dutch social networking website. 3,266,581 Open imeem Instant messaging Unknown Open IMVU 3D chat software 1,000,000 Open IRC-Galleria Finland 400,000 Open iWiW Hungary 1,500,000 Invite only KenRadio Fans of the KenRadio radio show and contributors to the forums 15,000 Open Joga Bonito Football (soccer) Unknown Open Last.fm Music 15,000,000 Open LinkedIn Business 10,000,000 Open LiveJournal Blogging 12,900,000 Open (OpenID) LunarStorm Sweden 1,200,000 Open MEETin General 74,000 Open Meetup.com General 2,000,000 Open MiGente.com Latinos 3,600,000 Open Mixi Japan 8,000,000 Invite-only MOG Music Unknown Open Multiply Real world relationships 4,000,000 Open MySpace General 176,500,000 Open myYearbook General 950,000 Open Netlog European young adults (14-24). Formerly known as Facebox. 18,000,000 Open Nexopia Canada 1,019,372 Open orkut Owned by Google 46,423,762 Open (Google login) Passado General 4,700,000 Open Piczo Teenagers, Canadians, photo sharing 10,000,000 Open Playahead Swedish teenagers 530,000 Open ProfileHeaven British teens 100,000 Open RateItAll Consumer ratings + social networking Unknown Open Reunion.com Locating friends and family, keeping in touch 28,000,000 Open Ryze Business 250,000 Open Sconex American high schools 500,000 Open Sportsvite Recreational Sports 18,000 Open Studivz University students, mostly in the German-speaking countries Unknown Open Stumbleupon Websurfing 2,354,541 Open TagWorld General (tagging) 1,850,692 Open TakingITGlobal Social action 145,000 Open The Student Center Teens and colleges 800,000 Open Threadless Custom T-shirts 364,474 Open Travellerspoint Travel 90,000 Open Tribe.net General 602,876 Open Twitter Update friends with your status through SMS, IM, web interfaces Unknown Open Vampire Freaks Gothic industrial culture 986,720 Open Vox Blogging Unknown Open WAYN Travel & Lifestyle 8,000,000 Open to people 18 and older WebBiographies Genealogy & Biography Unknown Open Windows Live Spaces Blogging (formerly MSN Spaces) 120,000,000 Open (Windows Live ID) Xanga Blogs and "metro" areas 40,000,000 Open XING Business 2,000,000 Open Xuqa Colleges 1,000,000 Open Yahoo! 360° Linked to Yahoo! IDs 4,700,000 Open to people 18 and older Yelp United States adults Unknown Open Zaadz Social consciousness 50,178 Open Zooomr Universal Photo Sharing Unknown Open (OpenID)