Friday, May 18, 2007

Social Network Marketing, the Sky is the Limit

(http://kenradio.com/index.php?option=com_content&task=view&id=767&Itemid=35)

 

Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2007 marketers will spend $900 million on advertising and marketing on social network sites in the US, mostly to create profile pages and sponsored promotions. Online social networking have become a cultural phenomenon over the past several year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless. MySpace, still the largest player by far, is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million and both should continue to see healthy revenue increases. Combined, the two account for 72% of US social network ad spending in 2007 and 75% in 2008.

Name

Description/Focus

User count

Registration

43 Things

Tagging

1,007,433

Open

Advogato

Free Software and Open Source developers

11,000

Open

aSmallWorld

European jet set and social elite

150,000

Invite-only

BlackPlanet.com

African-Americans

16,000,000

Open

Bebo

Schools and colleges

31,000,000

Open

Blue Dot

Link sharing

80,000

Open

Broadcaster.com

Video sharing and webcam chat

26,000,000

Open

Blurty

Blogs, based on LiveJournal

947,169

Open

Bolt

General (music and video)

4,000,000

Open

CarDomain

Car enthusiasts

1,600,000

Open

Care2

Green living and activism

7,151,375

Open

Classmates.com

School, college, work and the military

40,000,000

Open

Consumating

Consumeetings

21,000

Open

Couchsurfing

Couchsurfing

192,000

Open

Cyworld

Young South Koreans

15,000,000

Open

Dandelife

Collective narratives or "shared biographies"

Unknown

Open

DeadJournal

Dark blogs, based on LiveJournal

490,310

By invite or payment (OpenID)

Dodgeball.com

Mobile location-based service, owned by Google

Unknown

Open

DontStayIn

Clubbing (primarily UK)

235,000+

Open

Doostang

Careers

53,000

Invite-only

Ecademy

Business

100,000

Open

eSPIN

Teen Dating

3,800,000

Open

Facebook

College/High School students

21,000,000

Open

Faceparty

British teens and 20-somethings

5,900,000

Open

Flirtomatic

Flirting/Dating

265,000

Open to people 18 and older.

Flickr

Photo sharing

4,000,000

Open (Yahoo! login)

Fotki

Photo sharing

1,000,000

Open

Franchise Circle

Franchisors, Franchisees, Industry Suppliers, Area Developers, Industry Trade Groups

1,000

Open

Friends Reunited

School, college, work, sport and streets

12,000,000

Open

Friendster

General

29,100,000

Open

Fr├╝hst├╝ckstreff

General

11,600

Open

FUPEI

General (Photo, Video, Music, Games, Event, and Chat Room)

53,000

Open

Gaia Online

Anime and Games

7,000,000

Open

Geni.com

Families, genealogy

100,000

Open

GoPets

Virtual pets

400,000

Open

Graduates.com

School, college, and work

650,000

Open

Grono.net

Poland

830,000

Invite-only

Hi5

General

Unknown

Open

Hyves

General Dutch social networking website.

3,266,581

Open

imeem

Instant messaging

Unknown

Open

IMVU

3D chat software

1,000,000

Open

IRC-Galleria

Finland

400,000

Open

iWiW

Hungary

1,500,000

Invite only

KenRadio

Fans of the KenRadio radio show and contributors to the forums

15,000

Open

Joga Bonito

Football (soccer)

Unknown

Open

Last.fm

Music

15,000,000

Open

LinkedIn

Business

10,000,000

Open

LiveJournal

Blogging

12,900,000

Open (OpenID)

LunarStorm

Sweden

1,200,000

Open

MEETin

General

74,000

Open

Meetup.com

General

2,000,000

Open

MiGente.com

Latinos

3,600,000

Open

Mixi

Japan

8,000,000

Invite-only

MOG

Music

Unknown

Open

Multiply

Real world relationships

4,000,000

Open

MySpace

General

176,500,000

Open

myYearbook

General

950,000

Open

Netlog

European young adults (14-24). Formerly known as Facebox.

18,000,000

Open

Nexopia

Canada

1,019,372

Open

orkut

Owned by Google

46,423,762

Open (Google login)

Passado

General

4,700,000

Open

Piczo

Teenagers, Canadians, photo sharing

10,000,000

Open

Playahead

Swedish teenagers

530,000

Open

ProfileHeaven

British teens

100,000

Open

RateItAll

Consumer ratings + social networking

Unknown

Open

Reunion.com

Locating friends and family, keeping in touch

28,000,000

Open

Ryze

Business

250,000

Open

Sconex

American high schools

500,000

Open

Sportsvite

Recreational Sports

18,000

Open

Studivz

University students, mostly in the German-speaking countries

Unknown

Open

Stumbleupon

Websurfing

2,354,541

Open

TagWorld

General (tagging)

1,850,692

Open

TakingITGlobal

Social action

145,000

Open

The Student Center

Teens and colleges

800,000

Open

Threadless

Custom T-shirts

364,474

Open

Travellerspoint

Travel

90,000

Open

Tribe.net

General

602,876

Open

Twitter

Update friends with your status through SMS, IM, web interfaces

Unknown

Open

Vampire Freaks

Gothic industrial culture

986,720

Open

Vox

Blogging

Unknown

Open

WAYN

Travel & Lifestyle

8,000,000

Open to people 18 and older

WebBiographies

Genealogy & Biography

Unknown

Open

Windows Live Spaces

Blogging (formerly MSN Spaces)

120,000,000

Open (Windows Live ID)

Xanga

Blogs and "metro" areas

40,000,000

Open

XING

Business

2,000,000

Open

Xuqa

Colleges

1,000,000

Open

Yahoo! 360°

Linked to Yahoo! IDs

4,700,000

Open to people 18 and older

Yelp

United States adults

Unknown

Open

Zaadz

Social consciousness

50,178

Open

Zooomr

Universal Photo Sharing

Unknown

Open (OpenID)

 

 

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