Posted Feb 13th 2007 9:30AM by Chris Gilmer
Filed under: Business, Web services, Yahoo!
Get ready for some ads on you mobile device. We knew it was coming back in November when Yahoo! announced that they were testing banner ads on mobile browser based services. U.S. users that accessed mobile web email, finance, news and sports information were the first lucky viewers of these ads. Now Yahoo! has announced that it has signed up advertisers on its mobile advertising network to run ads on mobile phones in 19 countries including Britain, Ireland, Germany, Spain, France, Italy, the U.S., Canada and Mexico. This world is run by advertising, so can we expect anything less? I would totally understand the use of mobile advertising to subsidize mobile devices, and monthly carrier fees. But the second you drop it onto my mobile device, it's not going to make me a happy camper, especially since each image I download on my mobile device I have to pay to see in data charges. Yahoo! is taking a leadership stake here, apparently in a race to beat out Google, so expect to see ads from Hilton, Infinity, Intel, Pepsi, and Nissan coming to that mobile device in your pocket soon. 
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