http://www.cellular-news.com/story/19314.php
"Too many publishers are solely focused on putting pressure on the carriers for better deck placement and are failing to present alternative marketing solutions to build better awareness among the general population," said Jill Braff, general manager of the Americas and senior vice president of worldwide marketing, Glu Mobile. "The industry will benefit in the long-term if we collectively focus on building awareness and meeting the desires and expectations of the consumer."
Glu's research, which included qualitative information from a series of focus groups and quantitative data from surveys, demonstrated consumer interest in the ability to preview or play a demo of games so that they have an experience on which to base their purchase decision. Though high and low volume gamers differed slightly on how they would prefer to learn about new games, the research showed overall consumer interest in learning about games from other people through communal ratings and reviews.
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